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Sunday, March 13, 2011
"THE PURPLE CUPCAKE PROJECT"
I have had the pleasure of knowing both Debra and Danielle Joseph's of the Anita Kaufman Foundation which was founded to promote epilepsy awareness. I was thrilled to be the key makeup artist for the Purple Event launched last year during New York Fashion Weeks Fashion Night Out. This year I have had the pleasure of being the key makeup artist for The Purple Cupcake Day ad campaign featuring fashion model Jaime Paetz. Jaime is the face of the Anita Kaufman Foundation who suffers from epilepsy personally. We partnered with the famous New York renown Magnolia Bakery and fashion photographer Anna Thiessen to create a vintage photo shoot for the campaign.
The Purple Cupcake Project will take place March 20-26th. The participating bakeries across the country will donate fifty cents from each cupcake sale to the Anita Kaufaman Foundation.